Beauty Industry

L’Oreal Purchases Distribution Business

The SalonCentric division of L'Oreal USA is extending its distribution in the U.S.

L’Oreal USA has announced that its SalonCentric division has acquired Emiliani Enterprises, a New Jersey-based distribusion company. Due to the acquisition, L’Oreal’s SalonCentric division will be extending its distribution in the U.S., which now includes 48 states.

Emiliani Enterprises supplies hair salons through a network of representatives and sales outlets open only to professionals. According to L’Oreal, its Professional Products Division is determined to offer a better service to American hair salons, and this is a step toward that goal.

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